WHERE: Promenade Plaza at the Hilton San Diego Bayfront Hotel (1 Park Boulevard, San Diego, CA)
WHEN: July 24-July 27, 2025, 10:30 a.m.-7 p.m.
WHAT TO EXPECT:
AR Crash Site Experience: Track a meteorite (a.k.a. our boldest scent yet) and unlock a portal to Krypton via our AR experience. Step into the Old Spice capsule and emerge transformed with the tools to “Smell Like a Hero.”
Interview the Old Spice Guy (July 26 ONLY): Yes, the “Man Your Man Could Smell Like” will be live and in the flesh, ready to capture epic interview and photo moments.
Super Giveaways: Get your hands on exclusive Old Spice x Superman products and strike your best Superman pose at our custom photo op stations.
Watch the Ad: “Look up!”... then click HERE to preview our heroic new spot in action.
Limited Edition Collection: Try out the Superman-inspired lineup of Deodorant, Body Wash and Shampoo with notes of Bright Citrus & Cosmos. A scent so bold and refreshing, it’s truly out of this world.