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Saturday, May 17, 2025

2025 Comic-Con: Old Spice & Superman


In partnership with DC Comics, Old Spice has earned its place at Comic-Con with an immersive experience inspired by the new Superman movie and limited edition collection of deodorant, body wash and shampoo. 

⛪ WHERE: Promenade Plaza at the Hilton San Diego Bayfront Hotel (1 Park Boulevard, San Diego, CA)

⏰ WHEN: July 24-July 27, 2025, 10:30 a.m.-7 p.m. 


WHAT TO EXPECT:


  • ✴️ AR Crash Site Experience: Track a meteorite (a.k.a. our boldest scent yet) and unlock a portal to Krypton via our AR experience. Step into the Old Spice capsule and emerge transformed with the tools to “Smell Like a Hero.”

  • ⏯️ Interview the Old Spice Guy (July 26 ONLY): Yes, the “Man Your Man Could Smell Like” will be live and in the flesh, ready to capture epic interview and photo moments. 

  • ✨ Super Giveaways: Get your hands on exclusive Old Spice x Superman products and strike your best Superman pose at our custom photo op stations.

  • ⚛️ Watch the Ad: “Look up!”... then click HERE to preview our heroic new spot in action.

  • ⌛ Limited Edition Collection: Try out the Superman-inspired lineup of Deodorant, Body Wash and Shampoo with notes of Bright Citrus & Cosmos. A scent so bold and refreshing, it’s truly out of this world.


FREE; no badge required!