Movie Studios Mulling Over Comic-Con

[Note: I was planning to do a review on "Super 8 but running out of time this past weekend]

In summers past, Warner Brothers used Comic-Con International, the premiere convention for comic book, science fiction and fantasy fans, as a marketing platform for movies like “Sherlock Holmes,” “300” and “Sucker Punch.”

The three years and millions of dollars Disney spent promoting “Tron: Legacy” at Comic-Con did not translate into ticket sales. Walt Disney Studios staged “Tron: Legacy” stunts there three years in a row. Last July, DreamWorks Animation paraded Will Ferrell, Tina Fey and other members of the “Megamind” cast through the convention.

This year? Warner’s main studio operation is bringing nothing. Ditto Disney and DreamWorks. The Weinstein Company, a perennial presence, will also sit this one out. Even Marvel Entertainment, whose panel for “The Avengers” was a highlight of Comic-Con 2010, is on the fence about whether it will mount a major presentation.

What's going on?

Check out the article on The New York Times:

http://www.nytimes.com/2011/06/13/business/media/13comic.html?_r=2&partner=rss&emc=rss&_r=true

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Food For Thought: 'Netflixed' Movie Theaters

You go to a website that gets you a list of every movie theater. You get to pick two theaters. Then you put in your credit card and agree to pay $10 per month ($120 per year) and receive a movie pass to these two theaters. This movie pass would allow you to go to any movie at any time at each of these theaters. The movie theater has a relationship with each moviegoer. It knows each movie you attend and can recommend other movies you might like to see. Sound familiar? 

Should movie theaters function like the consumer-friendly and cost-affordable Netflix?

Check out the article on the Future of Film column at TribecaFilm:
http://www.tribecafilm.com/tribecaonline/future-of-film/Movie-Theaters-Should-Think-Like-Netflix.html

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