Custom Experiential Activation – “Coca-Cola x Star Wars: Refresh Your Galaxy” Campaign
WHAT:
Fans can experience an out-of-this-world Star Wars experience at San Diego Comic-Con. Taking place throughout the entire convention weekend and located just steps from the convention center, the four-day custom activation built in partnership with Fandom, the world’s largest fan platform, invites fans into a galaxy far, far away called the HOLOCREATOR. The activation is in support of “Coca-Cola x Star Wars: Refresh Your Galaxy,” Coca-Cola’s latest campaign, celebrating the power of connection and fandom that brings us together through the iconic Star Wars universe.
Fans can experience the beloved Star Wars brand in real life by stepping inside a custom Coca-Cola-themed augmented reality (AR) experience - the HOLOCREATOR - to record their very own holographic message with memorable Star Wars inspired backdrops and bring to life galactic moments in a personalized way.
Attendees will also receive limited-edition Star Wars character design cans and bottles, available at the event while supplies last.
Fans will be able to share with family and friends at home uplifting messages of community and connection in the style of a Star Wars hologram transmission.
This Comic-Con takeover is a key moment in a broader, month-long North American collaboration between Fandom and Coca-Cola that includes experiential activations, custom content, social, and media across the U.S. and Canada.
WHERE:
333 First Ave, San Diego, 92101
WHEN:
July 24-July 26, 2025, 10:30 a.m.-7 p.m.
July 27, 2025, 11 a.m. - 4 p.m.
